Here at Aucamp Scholtz Lubbe we are looking back on the first six months of 2012, and we are proud to say that our firm is well on its way to achieving our strategic objectives for the year. These objectives are the outcome of a conscious planning process that we undertake annually.
The question now arises how many of our clients set about in similar manner to make sure where they are going and how they should stay on track? This is a rhetorical question but nevertheless a very important one since there is a myth that only new businesses need to plan. The question that each business owner should actually ask himself or herself is “Can we afford not to have a clear strategy?”
The advantages of an annual business plan in which not only clear and achievable objectives are enunciated but also a strategy is spelt out for achieving these goals, must be clear to anyone who is serious about his or her business. Critically important, of course, is that the strategy is implemented and that progress is monitored continuously.
We wish to encourage those of our clients who are not yet following the challenging yet satisfying route of strategic planning to place their business on this sound footing. We shall gladly share our experience in this regard and invite you to get in touch with any of the directors for assistance with developing a business strategy for either the rest of this year or for 2013.